BRWIA: Blue Ridge Women in Agriculture
Communications & Outreach Coordinator
Blue Ridge Women in Agriculture seeks a full-time (40 hr/week) Communications & Outreach Coordinator to lead digital and in-person outreach, storytelling, and marketing efforts that strengthen community engagement and visibility for BRWIA and the High Country Food Hub.
The Organization:
Blue Ridge Women in Agriculture (BRWIA) is a women-led non-profit organization that strives to build an equitable, sustainable High Country food system. Our mission is to support producers and to cultivate community connections that educate, inspire, and increase the demand for local food. We began as a grassroots project in 2003 by a group of women farmers and gardeners who were looking for supportive, knowledge-sharing networks. We remain dedicated to supporting women in leadership roles even as we serve the entire High Country community.
BRWIA operates the High Country Food Hub and the King Street Farmers’ Market. BRWIA also coordinates various programs that increase demand for and equitable access to local food, and producers’ ability to sustainably meet that demand. These programs include Double Up Food Bucks, Blue Ridge CRAFT, and Local Food as Medicine.
BRWIA and the High Country Food Hub are based in downtown Boone, NC and serve the surrounding region. Since its founding in 2017, the Food Hub has facilitated more than $5 million in local food sales for over 100 farmers and food producers in and around Northwestern North Carolina.
Purpose of the Communications & Outreach Coordinator:
Lead digital and in-person outreach, storytelling, and marketing efforts that support BRWIA’s mission, increase program participation, and strengthen community connection to local food systems.
The Position:
The Communications & Outreach Coordinator supports BRWIA and the High Country Food Hub by executing cohesive communications and marketing strategies that increase visibility, community engagement, and program participation. This role implements communications, outreach and marketing priorities under the direction of the Development Director, developing and managing digital content including social media, website maintenance, and newsletters.
This role is primarily in-person in BRWIA’s downtown Boone office, with occasional evening and weekend responsibilities for events and outreach.
Essential Duties:
Social Media & Digital Outreach (30% | ~12 hours/week)
- Manage Blue Ridge Women in Agriculture and High Country Food Hub social media accounts (Instagram, Facebook)
- Create and schedule engaging content that:
- Promotes the High Country Food Hub and educates customers about producers and operations
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- Educates community members about local food systems and BRWIA programs
- Track engagement metrics and adjust strategies to grow reach and impact
- Serve as webmaster for www.brwia.org and www.highcountryfoodhub.org, ensuring sites are current and user-friendly
- Support communications related to Food Hub and BRWIA office holiday closures and operational updates
Media, Public Relations & Events (30% | ~ 12 hours/week)
- Draft press releases and respond to media inquiries as needed
- Maintain outreach kits and promotional materials for tabling and public events
- Represent BRWIA and the High Country Food Hub at outreach and community events
- Coordinate BRWIA presence at community events
- Collaborate with the development team to support fundraising events, including leading communications for A Savory Shindig, BRWIA’s annual fundraising event
- Maintain and update BRWIA’s public events calendar
Marketing, Brand Management & Materials Creation (15% ~ 6 hours/week)
- Implement BRWIA marketing strategies and ensure brand consistency across all platforms and materials
- Manage grant-funded marketing campaigns
- Lead creation of BRWIA-branded digital and print materials aligned with organizational messaging and development priorities
Newsletter & Email Communications (15% | ~ 6 hours/week)
- Write and distribute the weekly High Country Food Hub e-newsletter
- Support creation of the monthly BRWIA “Harvest Highlights” e-newsletter
- Coordinate email communications for BRWIA events, announcements, and community outreach in collaboration with the Development Director
Teamwork (10% | ~ 4 hours/week)
- Collaborate with the Development Director and BRWIA development team to craft donor-focused content (impact highlights, promotional messaging, etc.)
- Participate in organizational meetings and coordinate with staff to gather content and maintain consistent messaging
- Support volunteer coordination and recruitment for events as needed
The Candidate:
As a values-driven non-profit organization, BRWIA is made possible by employees who are self-motivated and passionate about local food. The ideal candidate will have strong interpersonal skills and be comfortable working in a fast-paced environment. This role requires creativity, organization, adaptability, and a collaborative mindset. Success will require willingness to learn, take initiative, and work cross-functionally. If you meet most qualifications, please apply.
Qualification requirements:
- Strong written and verbal communication skills
- Proficient in graphic design tools such as Canva and Adobe Creative Suite, with experience creating digital and print materials
- Experience serving as a website administrator using platforms like Weebly or similar builders
- Experience managing and/or creating content for social media including Instagram and
- Proficiency in Google Suite
- Strong attention to detail and organizational skills
- Ability to manage multiple projects and deadlines
- Reliable transportation
- Experience working as part of a team
- Problem-solving and adaptability
Preferred Skills and Experience:
- Familiarity with farmers markets and local food systems
- Knowledge of the High Country agricultural community
Compensation:
This position starts at $18/hour for 40 hrs/week and is eligible to participate in Blue Ridge Women in
- Agriculture’s benefits program, which includes:
- Access to health, vision, dental and life insurance
- Generous paid time off
- Paid holidays
- Access to a Simple IRA retirement plan with a 3% match
- Employee discount on the High Country Food Hub marketplace
Helpful links:
● Blue Ridge Women in Agriculture: www.brwia.org
● High Country Food Hub: www.highcountryfoodhub.org
Application Instructions:
Send as a PDF the following materials to apply@brwia.org:
- Cover letter
- Resume
- List of three professional references
- 1–2 relevant work samples (such as social media content, newsletters, graphic design work, or a short writing piece)
Applicants are also welcome to include a portfolio or website link showcasing communications, design, or marketing work (optional).
Applications will be accepted until the position has been filled and reviewed on a rolling basis. Blue Ridge Women in Agriculture is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, age, national or ethnic origin, disability, sexual orientation, political beliefs, creed, marital status, genetic information, veteran status, or any other classification protected by applicable law.
Blue Ridge Women in Agriculture encourages Black, Indigenous, and people of color; LGBTQ+ people; veterans; people with disabilities; people who have been formerly incarcerated; and members of other underrepresented or undeserved groups to apply.