The Boone Area Chamber of Commerce visitor's center will be closed to observe COVID-19 health and safety guidelines recommended by the CDC and AppHealthCare. Please call 828-264-2225 or email us at info@boonechamber.com and we will be happy to help you and your business in any way we can.

Boone Area Sports Commission

Enhancing the High Country as a Sports Tourism Destination

The Boone Area Sports Commission (BASC) was created in 2019 to enhance the High Country of Northwest North Carolina as a sports tourism destination. The BASC is in the final stages of filings to become an established 501c3 non-profit organization under the umbrella of the Boone Area Chamber of Commerce.

About the BASC

The BASC is a proud member of the Sports Events and Tourism Association, the premier trade association for the industry in the United States. The Boone and Watauga County Tourism Development Authorities provide a portion of the operational funding to the BASC along with industry contacts that have helped create awareness with event organizers across the State of North Carolina and the Southeast Region.

The BASC works with a variety of partners and all levels of sport. Our staff connects organizers with event-hosting resources, including hotel and restaurant partners, area attractions, and other services provided by members of the Boone Area Chamber of Commerce.

Roachel Laney has served as Boone Area Sports Commission Director since the organization's inception. He works with event representatives and local organizers to recruit new opportunities to the area while also assisting with established events to enhance their operations and impact on the area economy.

The BASC was formed after nearly 18-months of study by local stakeholders, seeking ways to further boost the local tourism economy. Don Shumacher, founder of DSA Sports, LLC, and past President of the National Association of Sports Commissions conducted a comprehensive feasibility study that included an inventory of local sports facilities and amenities, and provided recommendations for growth opportunities in the sports tourism arena.

Current Events & Partners

https://assets.noviams.com/novi-file-uploads/bacc/Adventure_Race_Novi_2.jpgIf you are interested in bringing an event to the High Country, or perhaps enhancing an existing event, please contact Roachel Laney at 828-264-2225.

In July of 2019, the BASC hosted its inaugural Ted Mackorell Soccer Classic, pitting Tobacco Road FC vs. the Tri-Cities Otters. A crowd of over 700 fans watched the USL League Two battle and a portion of the proceeds from the event were donated for the future upkeep of the Ted Mackorell Soccer Complex.

Current event Partners include:

Boone Area Sports Facilities

The High Country of Northwest North Carolina is home to state-of-the-art facilities that offer easy access and breathtaking views.

While the BASC does not directly manage any venue, our staff can connect you with the proper contacts to aid in the discussion of facility usage and event logistics.

Boone Area sports event facilities include:

2019-20 Boone Area Sports Commission Board of Directors

  • David Jackson, President/CEO, Boone Area Chamber of Commerce, 2019-2020 Chair

  • Laura Barry, Watauga High School Basketball Coach

  • Dr. Scott Elliott, Superintendent, Watauga County Schools

  • Joe Furman, Watauga County Economic Development Commission

  • Doug Gillin, Director of Athletics, Appalachian State University

  • Stephen Poulos, Watauga County Parks & Recreation Director

  • Margret Roy, General Manager, Holiday Inn Express - Boone

  • Wright Tilley, Executive Director, Boone/Watauga County Tourism Development Authority

  • John Ward, Town of Boone Manager