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The Horton Hotel & Rooftop Lounge Expands with New Luxury Rooms, The Foundry Event Space, Gym, and Sauna — Now Offering Curated Adventures to Enhance Every Stay BOONE, N.C. — The Horton Hotel & Rooftop Lounge proudly announces the successful expansion of its downtown... Continue Reading
About: Hawksnest is looking for friendly, dependable staff members for our upcoming 2025/2026 Winter Season! Currently, we are prioritizing candidates who are available for our holiday season, from December 15 - January 4. We are seeking both FULL-TIME and PART-TIME employees. We offer HOLIDAY... Continue Reading
About A private, not-for-profit hospital, UNC Health Caldwell’s anchor is a 137-bed full-service, acute care hospital, ten clinical care off-site facilities and six PLUS Urgent Cares through Caldwell County, North Carolina. UNC Health Caldwell offers a broad range of care and treatment for... Continue Reading
Gift will fuel a $62,500 allocation from Early Childcare and Development Fund to local childcare centers Continue Reading
Two key staff transitions took effect this fall within the Boone Area Chamber of Commerce’s Communications team. Emma Faulkner, previously the organization’s Content Manager, has been promoted to Director of Communications as of August 2025. In addition, Mario Espinoza joined the... Continue Reading
Shop Small, Give Big A Guide to Supporting the High Country from Thanksgiving to Giving Tuesday The holiday season is here, and with it comes a week full of opportunities to celebrate community, support local businesses, and give back to the organizations that make the High Country stronger.... Continue Reading
The Boone Area Chamber of Commerce is now accepting nominations for the 2025 Watauga County Business of the Year Awards. These awards will be presented in three categories including Large Business of the Year, Small Business of the Year, & Start-Up Business of the Year. The awards will be... Continue Reading
NC Chamber, Blue Cross NC Partner to Help Small Businesses Afford Health Coverage BOONE, N.C. – With small businesses feeling the impacts of rising health care costs, the NC Chamber has partnered with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to provide a new, more... Continue Reading
As we move into the last few months of 2025, the High Country has no shortage of important conversations that are driving our economic development landscape. On Wednesday, October 8, at The Beacon Butcher Bar, a group of over 80 attendees heard directly from those involved in key projects... Continue Reading
Carolinas Association of Chamber of Commerce Executives (CACCE) Announces Outstanding Chamber of the Year for 2025 The Carolinas Association of Chamber of Commerce Executives (CACCE) recognized the 2025 Outstanding Chamber of the Year (for a chamber with over 700 members) at their Annual... Continue Reading
As the High Country economy and seasons transition, the Boone Area Chamber of Commerce released its Q3 Economic Indicators Report for 2025. This quarterly report examines five key statistics within the Watauga County & High Country Economy: Residential Home Sales Sales Tax Occupancy... Continue Reading
Hope for the High Country funds granted to an additional 65 businesses in Watauga, Ashe, & Avery Counties. With nearly 100 requests received through Hope for the High Country: Hurricane Helene Business Resiliency Disaster Grants, the Boone Area Chamber of Commerce Foundation has recently... Continue Reading
