WNC Open for Business Week Launches in the High Country with Statewide and National Attention
We officially kicked off WNC Open for Business Week with a celebration that highlights one of the High Country’s most powerful economic drivers: the outdoors. On Monday, we had the honor of welcoming North Carolina First Lady Anna Stein to the High Country, where she helped us host a symbolic ribbon cutting for the rivers. Her visit underscored a vital message: Western North Carolina is open and ready to welcome visitors this summer.
Encouraging travelers to support local communities and enjoy all that WNC has to offer, the First Lady’s visit brought significant attention to the campaign—including a mention on The Colbert Report during an appearance by Governor Josh Stein. Coverage of the event has been widespread, check out the links below for additional information. You can also revisit moments from the day by checking out our coverage on Facebook and Instagram.
We encourage local businesses to join this regional initiative by highlighting what makes your business “open for business” this season. There’s no official toolkit or branded content, instead we invite you to share photos, promotions, or behind-the-scenes content using the hashtag #WNCOpenForBusiness. Feel free to tailor it to your offering with variations like #WNCOpenForAdventure, #WNCOpenForDining, or #WNCOpenForLiveMusic. This is a great opportunity to showcase the unique experiences our region offers and help amplify the collective voice of Western North Carolina’s thriving business community.
As we continue through the week, this initiative serves as a reminder of how important tourism is to the vitality of our mountain towns. Whether you run a boutique, offer guided outdoor experiences, or serve up locally crafted meals, your story helps shape the narrative of why Western North Carolina is worth visiting and investing in. Use this moment to shine a spotlight on your team, your customers, and the experiences that make your business unique. A simple post with a thoughtful caption can go a long way in keeping WNC front-of-mind for travelers planning their next adventure.
Stream the clip from The Colbert Report on our Instagram!
Additional News Coverage
First Lady Anna Stein floats the New River, calls for tourists to visit WNC
First Lady Stein Visits Western NC Small Businesses, Calls for Tourists to Visit Western NC
WNC Tourism Push Marks Hopeful Open for Business Week
'We are open for business': High Country Business Owners are Ready for Tourists
NC Gov. Josh Stein joined Stephen Colbert’s show, encourages WNC tourism. What was said?
Want to help with Helene recovery, support public schools? Rural tourism matters
'Everybody should go': Western N.C. is back open, Gov. Stein and Late Show host Stephen Colbert say
“A Man-Made Disaster” - Gov. Josh Stein On What Happens If FEMA Is Eliminated