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Job Opportunity: Chetola Resort - Marketing- Social Media Manager & Graphic Designer

Posted By: Wysteria White Career Center ,

Chetola Resort is a 78-acre mountain resort in the heart of Blowing Rock that offers a spectacular escape for guests looking to disconnect from their busy lives, and gain a refreshed outlook on life by enjoying a balance of cozy lodging, upscale comfort food, awe-inspiring activities by day and relaxing hospitality at night, creating memories worth sharing.

Position: Marketing- Social Media Manager & Graphic Designer
Job Description: We are seeking an experienced social media manager and graphic designer to own and manage the creation of our marketing assets and social media content that support our marketing goals. You will play a critical role in enhancing the user experience by bringing our brand to life. As our social media manager, you will manage all our social accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them to loyal promoters of our Resort. You will also assist in managing content creation and content management for our website, along with assisting in all communication efforts Resort-wide.

Responsibilities:
-Build and manage the Resort’s social media presence including Facebook, Instagram, and LinkedIn, as well as other relevant channels
-Create shareable content to enhance the brand, engage followers, and grow our social network
-Monitor and engage in relevant social discussion about our Resort on all social channels
-Monitor and respond to all reviews on social channels and other relevant review networks
-Create, track, and measure social media campaigns, including boosted posts and all social contests
-Collaborate with the marketing team to create engaging ad designs with measurable calls to action
-Help bring new ideas to life through graphic design by utilizing your expertise and understanding both our marketing and overall Resort goals
-Create and manage all on-site flyers, posters, menus, templates, outdoor signs, event, and trade show materials
-Manage all website edits within WordPress, as well as regularly scheduled audits for accuracy and optimal user experience
-Manage all photo and video assets; oversee necessary photo editing for marketing purposes
-Assist the Chetola Team in planning and executing special events throughout the year for both guests, as well as the local community
-Attend networking events throughout the year to raise awareness of Chetola’s offerings to the community and within the State of North Carolina
-Assist Marketing Team in hosting journalists, social influencers, and other Public Relations related guests
-Assist in the creation of email marketing campaigns to past guests, including content creation and visual appeal
-Create communication pieces for condo associations throughout the year and in preparation for quarterly meetings
-Assist marketing team in idea creation for resort packages, special events, and new offerings to enhance the guest experience

Requirements:
-BA/BS or equivalent working experience in Marketing
-2+ years of experience as an in-house designer or at a creative marketing agency
-Expert in Adobe Creative Suite
-Experience designing for a content management system; must create assets that are mobile-, tablet-, desktop-friendly
-Active presence in social media and expert level abilities within each network and best practices
-Excellent communication, creative thinking, and the ability to respond quickly to communication piece requests
-Past experience in building followers via social channels
-2+ years of experience with website content management; WordPress a plus

Bonus Points:
-2+ years in Hospitality and Marketing
-Knowledge of HTML, JavaScript, CSS
-Knowledge of marketing automation and implementation of processes related to automation
-Certification in Marketing Analytics
-Knowledge of Google Analytics and Google Ads
-SEO best practices
-Photography experience; shooting and editing

Benefits:
-Salary commensurate with experience
-Medical, Dental, Short-term/ Long-term liability, and Life insurance options
-Paid Time Off, Paid Holidays
-401k
-Discounts on meals, activities, spa services

Employees at Chetola Resort enjoy living and working in one of the most beautiful places in North Carolina. There are endless trails to explore, along with great people that treat one another with personal and professional respect. We have one important goal at Chetola- to create lasting memories for guests that are worth sharing.

Please include a resume, a letter of why you would be a perfect addition to our marketing team, and (3) creative pieces that reflect your ability to bring brands to life.

PJ Wirchansky | Director of Sales & Marketing
Chetola Resort | 185 Chetola Lake Drive | Blowing Rock, NC
pj@chetola.com | chetola.com
828-295-5514