Watauga County Tourism Development Authority/Explore Boone

Director of Destination Development

Position Description:

This position will oversee the tourism development authority’s destination development projects as outlined in the Imagine Watauga Plan and oversee the TDA’s tourism infrastructure initiatives/projects.

Destination Development:

• The Destination Development Director is responsible for improving and managing tourism infrastructure to attract visitors and benefit the local community.

• Responsible for overseeing destination development projects in Boone and Watauga County including, but not limited to projects outlines in the “Imagine Watauga Plan.”

• Responsible for reviewing the condition of TDA funded tourism infrastructure projects and making recommendations for repairs, upgrades, or expansion of facilities, trails, signage, etc.

• Responsible for strategic growth plans and responsible tourism strategies to help ensure our destination is competitive and sustainable.

• Oversee and monitor destination wayfinding signage.

• Act as a liaison between the TDA, tourism partners, and entities like the Blue Ridge Conservancy and Boone Area Cyclists.

• Oversee and monitor third-party contractors and consultants as needed.

• Seek and apply for grant funding, which includes grant writing and grant management.

• Sustainability Focused – Balancing economic tourism benefits with environmental and community needs.

Required skills:

• Bachelor’s Degree in Tourism Management, Hospitality, Business, or related fields

• Previous experience in destination development, community engagement, or tourism development.

• Strong project management, relationship building, and data analysis skills.

• Ability to lead and coordinate with diverse community stakeholders

• Ability to market and promote a project.

• Excellent public speaking and negotiation skills

Reports to: Watauga County TDA’s Executive Director

Salary & Benefits: This is a full-time salaried in-person position located in downtown Boone, NC. Benefits include employee health and dental insurance, vacation and sick leave time, retirement plan, and paid holidays.

How to Apply: Please submit a current resume and cover letter via email to tda@exploreboone.com