Business After Hours - The Original Mast General Store
June 2025
You are invited to the June Business After Hours event, hosted by the original Mast General Store in Valle Crucis!
This event marks a meaningful milestone for one of the High Country’s most iconic businesses—and the family that brought it back to life. On June 6, 1980, the Mast General Store in Valle Crucis reopened its doors, filled with penny candy, stone-ground grits, galvanized tubs of every size, and a renewed sense of purpose. The Cooper family set out to preserve the spirit of the traditional general store—offering useful goods, friendly service, and a deep commitment to the community. What started as a small, local effort has grown into a beloved family of stores with historic locations in four states.
On Thursday, June 12, we’ll gather to celebrate the Mast General Store and the Cooper family—not just for their success in business, but for their decades of investment in the well-being of their employees, customers, and the community they call home. Join us for live Americana music from Andy Ferrell and his dad, Graham; delicious food provided by Pearl’s Kitchen, Mast Farm Inn, and snacks from Mast General Store; refreshing libations from Appalachian Mountain Brewery; and a private shopping experience at the Original Mast Store and Rivercross Made in USA.
Limited parking is available on site - carpooling is encouraged!
With its Original Store located in the rural historic district of Valle Crucis, North Carolina, Mast General Store has grown its family to 11 locations in 10 towns across four states - North Carolina, South Carolina, Tennessee, and Virginia. Historic locations, a focus on customer service, and an eclectic product selection - everything from old-fashioned candies to technical outdoor gear - make every store a destination!
The Mast Store is family and employee-owned and is passionate about its local communities.
Business After Hours is a Free Member Event! Guests are welcome.
Please register your full party.
When: Thursday, June 12 from 5:00 PM - 7:00 PM
Where: Original Mast General Store in Valle Crucis - 3565 Broadstone Rd. Sugar Grove, NC 28679.
For More Information:
