David Luther, MBA
Friend of the Chamber
Member Since: 2026
Original Join Date: 2026
Professional Bio
Most owners here can't take a day off, or lose a key employee, and it isn't because the business is failing. It's because too much of it only works when one specific person is doing it. That's the problem I work on, and it starts with the numbers: your point of sale knows what sold, your books know what it cost, and nothing has ever put them in the same room.
I came up through startups and spent seven years at Oracle — I’ve worked with both shoestring and seven-figure budgets. Today, I'm an integrated marketing director at an S&P-traded fintech company, where I sit on its AI Center of Excellence. That job mostly taught me something worth passing on: Even a company that size, with the budget and a whole committee dedicated to AI, is still figuring it out. The tools and the money are there; the frameworks aren't. No owner in Boone is behind.
The capability behind enterprise software got cheap. What never existed was a version built to fit a business with a dozen employees, a real busy season, and no IT department. Pigasus Group does the translating.
Education
University of North Carolina at Chapel Hill 2011
BA, English
UNC Kenan-Flagler Business School 2026
MBA, Data Analytics
Volunteer Work
Hospitality House, Board of Directors, Secretary
Deep Gap Volunteer Fire Department, Senior Firefighter and EMT
Town of Boone Planning Commission
Watauga Community Housing Trust, Board of Directors, Treasurer