Effective June 1st, 2021 the Boone Area Chamber of Commerce visitor center will open to the public by appointment only.  Please email us at info@boonechamber.com to schedule a time to meet with a BACC staff member, or call 828-264-2225 during regular business hours for more immediate assistance. 

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Roachel Laney

Roachel Laney

Boone Area Sports Commission Director Boone Area Chamber of Commerce

Professional Bio

Roachel Laney serves the Boone Area Chamber of Commerce as Director of the soon to be established Boone Area Sports Commission.

Laney is no stranger to the sports industry, spending 29-years as a member of the Appalachian State Athletics staff, including 14-years as Director of Athletics (1990-2004). During his tenure, he served on numerous organizing committees with the Southern Conference and NCAA. Laney coordinated campus host efforts for six NCAA I-AA playoff games and successfully worked to secure Southern Conference Championship hosting opportunities in multiple sports during his tenure. He served on the I-AA Playoff Selection committee and was Chairman of the group from 2004-05. He finished his campus career in the classroom as an assistant professor of Sports Management in the Beaver College of Health Sciences until his retirement in the spring of 2018.

A graduate of Catawba College, Laney has worked with the Carolina Panthers for the last nine seasons as Director of Gameday Quality Control. He is an active volunteer and coach with Watauga County Special Olympics and has led several athletes to State and National competitions. He serves as a referee and umpire for the North Carolina High School Athletic Association and has volunteered as a coach, organizer, and advisor to numerous sports organizations.

The Boone Area Sports Commission is proceeding with filings to become an established 501c3 non-profit organization under the umbrella of the Boone Area Chamber of Commerce. The Director position will have a dual reporting line to the Chamber and Boone/Watauga County Tourism Development Authority for day-to-day operations. The BASC will have an established Board of Directors that will provide governance and oversight to the organization.


Boone Area Chamber of Commerce Boone Area Chamber of Commerce 870 W. King Street, Suite A
Boone, NC 28607
828.264.2225 http://www.boonechamber.com
BACC Logo Member

Volunteer Work:
Watauga County Special Olympics Coach/Volunteer
Watauga Opportunities, Inc Past Board Chair
Areas of Expertise