Talia Freeman

Director of Marketing

Beech Mountain Resort

Summit Member

Photo of Talia Freeman

Professional Bio

Talia Freeman is a native of Boone and passionate about the strategic growth of the High Country. She serves as Director of Marketing for Beech Mountain Resort and is a member of the senior leadership team. She works to attract customers by developing effective marketing strategies that drive business growth. She oversees all media buys and ad placements to promote and increase company visibility, while creating and executing events.

During her tenure at Beech Mountain Resort, Talia has helped grow one of the area’s most recognizable attractions into a 365-day-a-year tourism destination. She has developed the Beech Mountain Summer Concert Series into one of the region’s top music events. She’s also earned several awards for content and event creation, including the annual Run for Buns, which has raised well over $100,000 for the Colon Cancer Coalition.

Talia earned a Batchelor of Arts in Interdisciplinary Studies from Lees-McRae College, where she also works as an adjunct professor and served as President of the Alumni Board of Directors. She was recently awarded the college’s Sullivan Award, recognizing the recipient’s nobility of character and excellence of service.

Earning an MBA from East Tennessee State University, Talia served as the Chair of the Board of Directors of the Boone Area Chamber of Commerce from July 2022-June 2023. She dedicates her spare time to volunteer efforts with numerous local organizations.


Parent: Beech Mountain Resort

1007 Beech Mountain Parkway Beech Mountain, NC 28604


Photo of Talia Freeman


Lees-McRae College 2007

Bachlelor of Arts Educational Leadership

East Tennessee State University 2016

Masters in Business Administration


2013 NSAA Best Learn to Ski Month Campaign

2017 Alumni Service Award Lees-McRae College

Volunteer Work

Kiwanis Club of Banner Elk

Girls on the Run of the High Country

Woolly Worm Festival Board

Lees-McRae College Alumni Board

Areas of Expertise