Effective June 1st, 2021 the Boone Area Chamber of Commerce visitor center will open to the public by appointment only.  Please email us at info@boonechamber.com to schedule a time to meet with a BACC staff member, or call 828-264-2225 during regular business hours for more immediate assistance. 

4 Under 40 Awards

Presented by Appalachian Commercial Real Estate

The Boone Area Chamber of Commerce 4 Under 40 Awards highlight emerging leaders in the High Country business community. The event is presented annually with sponsorship support from Appalachian Commercial Real Estate, Mast General Store, BB&T now Truist, and Boone Drugs, Inc.

Awards are distributed to honorees in the following categories: Business Owner, Rising Star, Non-Profit, and Education. Nominees must be 39 years old or younger and must exhibit professional success while a member of the Boone area community. Four finalists are recognized in each category during the annual awards ceremony before a winner is chosen.

The 4th-annual award ceremony was held Thursday, July 23, 2020 at Harvest House in Boone.

2020 Honorees

Business Owner: Seth Sullivan, The Cardinal/Lily’s Cafe

Seth Sullivan and was born and raised in Burke County, North Carolina. He moved to Boone to attend Appalachian State University in 2003 has lived in the High Country since. 

Sullivan began to work in restaurants during college and fell in love with bartending. In 2015, he decided to open The Cardinal along with Chris Varipapa and Scott Williford. The Cardinal is now in its fifth year of operations and has expanded into food truck and catering operations, as well as a fundraising partner for local organizations like OASIS, Watauga River Social Club, The Children's Council, and Habitat for Humanity. 

In July 2019, Sullivan, Varipapa, Williford, and Charlie Chakales opened Lily's Snack Bar. In addition to his work at Lily's Snack Bar and The Cardinal, Sullivan is involved with OASIS and has helped to co-facilitate their training program for dealing with Sexual Harassment and Sexual Violence in Bars and Restaurants.  

Seth lives in Vilas with his wife Lindsey, and their dog Coach. Seth and Lindsey welcomed their first child in June of this year. 

Additional Finalists: Bill Aceto, Blue Ridge Realty & Investments; Madelyn George, Valle Crucis Lavender House; Ben Harmon, Clean Eatz

Education Professional: Laura Barry, Watauga High School

https://assets.noviams.com/novi-file-uploads/bacc/Laura_Barry_-_4_Under_40_-_Education.jpgLaura Barry serves as Head Basketball coach for both the boy’s and girl’s teams at Watauga High School and is Director of Peak Basketball, LLC

From Cary, North Carolina, Barry played basketball one year at UNC-Wilmington before transferring to UNC-Chapel Hill for her final three seasons. At UNC she was a part of two ACC Championship teams and a Final Four in 2007. Barry graduated from UNC with a dual bachelor’s degree in Exercise & Sport Science and Communications Studies. 

She served as an assistant coach at Division III Allegheny College (PA), a graduate assistant at St. John’s University (NY), and as an assistant coach at East Tennessee State. At St. John’s she also pursued her MBA in Executive Management, and during her time with the program, they beat undefeated UCONN in the regular season and reached the program’s first NCAA Sweet Sixteen.

In 2016, Barry became the head girl’s basketball coach at Watauga High and taught marketing classes at the school. In 2019, she accepted the role of boy’s basketball coach in addition to the girl’s team. Barry started her own business in 2018, Peak Basketball, to serve players of all ages in the high country through basketball training, helping them grow on and off the court.

Additional Finalists: Lauren Foster, Lees-McRae College; Rob Gelber, AppTV; Olivia Tarnowski, Watauga High School

Non-Profit Business Professional: Lane Moody, Downtown Boone Development Association

Lane Moody has been a fixture within the Town of Boone staff for 10-years and as a resident of Boone for 20-years. She graduated from Appalachian State University in 2005 with a degree in Business Administration, majoring in both Marketing and Management.

Moody spent nine years as the program coordinator for the Town of Boone’s “Every Drop Counts” water conservation program, where she led field trips for Boone citizens and educated our community’s youth about the importance of water conservation and protection. She developed and implemented numerous community outreach opportunities and even earned her water operator’s license. In July of 2018, she was promoted to Downtown Development Coordinator (DDC) where she has worked to promote and support the businesses of Boone’s downtown.

As Downtown Development Coordinator Moody leads the non-profit Downtown Boone Development Association. During her time as the DDC, she has helped usher in a successful downtown branding project, coordinated the expansion of numerous streetscape projects, and is currently working on a new social media campaign to highlight downtown Boone. In addition to being the Downtown Development Coordinator, Moody is also the Town’s Main Street Director, which is a program implemented through the NC Department of Commerce, facilitating downtown economic development by using the Main Street America Four Point Approach. In July of 2019, she facilitated the creation of the Town of Boone Parking Department, which was previously contracted to a third party. Lane continues to oversee parking operations in Downtown Boone.

Additional Finalists: Nicholas Eichen, Watauga County Humane Society; Ashley Gallaher, Valle Crucis Community Park; Molly Jones, Hope Pregnancy Center

Rising Star: Brady Combs, Combs, Tennant & Carpenter, P.C.

Brady Combs was born and raised in Boone and is a two-time graduate of the Walker College of Business at Appalachian State University, holding both Bachelor’s and Master’s degrees in Accounting.  He earned licensure as a Certified Public Accountant in 2013 and has over 10 years of experience in the industry ranging from nonprofit and governmental auditing to business and individual tax preparation and consulting.   

Combs started his career in Austin Texas where he worked primarily with commercial property and homeowners’ associations as well as emergency service districts and fire departments.  He officially joined Combs, Tennant & Carpenter, P.C. in 2013, quickly making new connections in the community and contributing significantly to the firm’s body of work.  Combs made partner of Combs, Tennant & Carpenter, P.C. in January of 2015, and is proud to be part of an organization celebrating its 40th year in operation.   

Since 2017 Combs has served on the board for the nonprofit OASIS (Opposing Abuse with Service Information and Shelter) and is honored to help further the agency's mission of ending domestic violence and sexual assault in Watauga and Avery Counties. He also joined the board of the nonprofit Appalachian Theatre of the High Country in 2017 and was fortunate to be part of the reopening of the historic and culturally significant venue. 

Additional Finalists: Mark Mashburn, Boone Realty/Hidden Creek Management; Andrea Morton, The Horton Hotel; Danielle Neibaur, The Inn at Crestwood

Respect Your Elder Award: Ron Henries, Watauga County Board of Education

Ron Henries has served as a member of the Watauga County Board of Education for ten years, serving his first term in 2007. Most recently, Henries has served as the board’s chairman. Since entering the classroom as a teacher at Hillcrest School in Burke County in 1973 to his current role supervising Student Teachers for the Reich College of Education at Appalachian State, Henries has served as a valued mentor with the education profession for each of the past 48-years.

Henries received his Bachelor's and Master’s degrees from Appalachian State University in 1973 and 1981, respectively. He went on to teach in Burke and Ashe counties before coming to Watauga County Schools in 1980 where he served across the district in various capacities as a teacher of special education, assistant principal at Hardin Park, and as principal at both Bethel School and Cove Creek. Henries was a two-time Watauga County Principal of the Year and served as a career mentor to many of the system’s current school leaders.

After leaving his final post as Principal at Cove Creek School in 2003, Henries immediately jumped into the role of adjunct professor in the Reich College of Education. He was honored as the college’s top adjunct professor in 2007 and serves as a member of numerous committees within the department.

He has served the community through extensive volunteer work for the Watauga County Special Olympics and has served as a board member of Watauga Opportunities, Watauga County Recreation Commission, and Special Olympics of North Carolina. 

Click here for a 2017 Event Recap

Click here for a 2018 Event Recap

Click here for a 2019 Event Recap

Click here for a 2020 Event Recap

4 Under 40 Award Winners


Non-Profit Business Professional


Jennifer Warren, Western Youth Network


Danny Wilcox, We Can So You Can Foundation


Andy Hill, MountainTrue


Lane Moody, Downtown Boone Development Association


Education Professional


Dr. Caleb Marsh, Caldwell Community College & Technical Institute


Zack Green, The Mountain Alliance


Tierra Stark, Watauga High School


Laura Barry, Watauga High School


Business Owner


Grant Seldomridge, River & Earth Adventures


Tyler Moffatt, Moffatt & Moffatt, PLLC


Joseph Miller, COBO/Black Cat


Seth Sullivan, The Cardinal/Lily's Snack Shack


Rising Star


Anthony Brumfield, Hampton Inn & Suites by Hilton


Anna Oakes, Mountain Times Publications


Danielle Wade, Jackson Sumner & Associates


Brady Combs, Combs, Tennant &Carpenter P.C.


Respect Your Elder


Erich Schlenker, Transportation Insight Center for Entrepreneurship


Jim Street, Appalachian State University


Jeannine Underdown Collins, Underdown & Associates


Ron Henries, Watauga County Board of Education