Vision

To use member expertise and resources in the support of existing business growth and prosperity and to assist entrepreneurs and companies seeking to expand/relocate to the High Country.

Mission

• To initiate programs and services targeted at advancement of small business.
• To participate in community-based business councils to provide value-added local services.
  • Regional Workforce Development
  • JobLink
  • Watauga Economic Development Commission
  • Appalachian Enterprise Center
  • Caldwell Community College & Technical Institute – Small Business Center
  • SCORE
  • Town of Boone Planning Commission

• To partner with tourism promotion organizations in the development of the High Country as a major tourism destination(ie. High Country Host and local Tourism Development Authorities).
• To be a referral/distribution/communication source of business-beneficial information.

Activities

• Sponsor the annual Boone Business EXPO.
• Support ‘shop local’ initiatives
• Host ‘Wake Up Watauga’ community information presentations
• Sponsor community recognition awards
  • Outstanding Customer Service Program
  • Business of the Year Award
  • Alfred Adams Award for Economic Development
  • Ben Suttle Special Services Award
  • Sue Wilmoth Award for Tourism Development